ELLEE THE LABEL

Responsible Business & Design

ELLEE THE LABEL was founded on principles centring around respecting people and planet through conscious design, ethical production and responsible business practices. Our values guide all business operation decisions and are woven into every consciously crafted piece, from concept, to production, to sale. We are also committed to ongoing research and implementing better practices as they become commercially viable and available.

Core Values

Conscious Design

Our design philosophy centres around quality garments with longevity in mind. Every piece is consciously designed, made to last and has the versatility to be worn season to season. Our clothing is honestly priced to factor in responsible materials, ethical Australian made production and quality. ELLEE THE LABEL was conceptualized on the basis to be a part of the shift that needed to take place in the fashion industry to reduce the negative impact on people and planet.

Core Values

Responsible materials

All ELLEE THE LABEL pieces are crafted with responsible materials that have a reduced impact on planet and people (including sewn in tags). Material consideration is a large part of our design process and we are continuously researching and sourcing the best commercially available, responsible materials to incorporate into our designs. A description of current responsible materials within our range are outlined on our Responsible Business & Design page.

Core Values

Australian Made Fashion

All ELLEE THE LABEL pieces are made in Australia ethically with our Melbourne supplier. We have a commitment to ethical manufacturing, working closely with local suppliers to ensure workers have a safe and fair working environment. We are proud to collaborate with manufacturers in Australia, supporting local craftspeople and businesses.

Core Values

Limit Environmental Impact

We constantly research and question how we can reduce our impact on the planet. All packaging is recyclable, compostable or reusable, including garment swing tags. There are some unavoidable freight carbon emissions that are in the nature of sending products to consumers, we will continue to investigate how different freight companies may reduce emissions in the future.

Core Values

Community

Being 100% female founded and owned, ELLEE THE LABEL is committed to improving the health of individuals with female reproductive organs. $1 from every order goes towards health initiatives that improve education, awareness and detection for complications associated with female reproductive organs. The current associations we support are outlined on our Responsible Business & Design page.

ELLEE THE LABEL

About

ELLEE THE LABEL is 100% female founded and owned by sisters Abbey and Jessica Smythe who desired to create an Australian designed and made, conscious womenswear label. Their passion is to design clothing that is effortlessly beautiful and flattering on the wearer and will be a wardrobe staple that can be worn time and time again.