About

ELLEE THE LABEL was founded by sisters Abbey Smythe
and Jessica Smythe-Castine, united by a shared belief that
women deserve clothing that is both beautiful and thoughtfully
made.
Frustrated by the lack of feminine, considered womenswear
that also prioritized responsible production, they created
ELLEE THE LABEL - a label that celebrates modern
femininity through romantic design, intentional craftsmanship
and a lighter footprint on the planet.
A portion of every online order is donated to Endometriosis
research - a cause close to the sisters’ hearts.

ABBEY SMYTHE
Creative Director Abbey, brings specialized skills to ELLEE
from her experience in womenswear design, product
development, manufacturing, visual merchandising and retail
trade across local and international markets following studies
at Whitehouse Institute of Design Australia ‘Design (Fashion)’
and RMIT ‘Master of Fashion (Entrepreneurship)’.
JESSICA SMYTHE-CASTINE
Jess, Director of Operations, is well positioned to drive
growth, planning and wholesale operations at ELLEE.
Leaning into her fashion industry experience, specializing in
womenswear merchandise planning, digital analytics,
logistics, wholesale and dropship co-ordination in local and
international markets.