ELLEE THE LABEL is 100% female founded and owned by sisters Abbey and Jessica Smythe who desired to create an Australian designed and made, conscious womenswear label. Their passion is to design clothing that is effortlessly beautiful and flattering on the wearer and will be a wardrobe staple that can be worn time and time again, leaving a lighter footprint on our planet.
Jessica, co-founder and Director of Operations is the business specialist of the pair. Jessica studied commerce and business management, followed by a career in the fashion industry working across many women’s brands and categories in areas of merchandise planning, logistics and digital analytics.
Abbey, co-founder and Creative Director is the designer of the pair. Abbey studied Design at the Whitehouse Institute of Design, followed by completing her Master of Fashion (Entrepreneurship) at RMIT, whilst also working in retail across customer service, store management and visual merchandising positions. Following study, Abbey’s career in the fashion industry included specializing in design, development, manufacturing and product management of women’s knitwear and dresses.